Job Description

Sales Operations

• Responsible for enhancing secondary sales of distribution products in the designated distribution geographies
• Hiring and coaching DSEs
• Establishing distribution process with distributors and sub dealers and ensure hygiene
• Plan visits as per CEAT PJP norms for himself and DSEs as per beat classification and ensure adherence to the same
• Implementation of distribution systems at distributors' end and ensure regular usage
• Responsible for making market or work related reports
• Ensure regular relationship building with key distributors and sub distributors for the region.
• Conduct weekly review with DSEs and update the reviews on DMS software
• Conduct monthly planning and review exercises with the distributor and his sales force to maximize CEAT sales and coverage
• Partner with distributors by resolving their problems / challenges with respect to sales & marketing of CEAT products.
• Monitor distributor sales performance as per the defined journey plans and targets on a monthly basis
• Ensure prompt supply on time to channel partners
• Ensure prompt response to all customer related queries and mails

Channel Development

• Responsible for appointment of distributors as per the business requirement
• Support new distributors during their start-up period, including training, sales direction, and familiarization with CEAT processes and strategies.
• Identification of vacant geographies / markets to ensure coverage through sub dealers
• He has to ensure that distributors earn the desired ROI

Service

• Responsible for ensuring proper service delivery through quick redressal of claims
• Conduct field inspections and CFA visits as part of the claim management process with adherence to companies policies and processes
• Field visits to Distributors, sub dealers, mechanic shops, garages etc to understand product performance and customer issues
• Support the RSM in resolving escalation from channel partners

Collections

• Follow up with CFA / Commercial team to prepare invoice and ensure accuracy of details (for example, product specifications, quantity, payment terms and conditions)

Market Intelligence

• Monitor market conditions, product innovations, and competitors' products, prices, and sales and provide timely market intelligence reports
• Understanding competition presence by meeting competitors' channel partners
• Prepare sales presentations / pitch to potential distributors on product offerings from CEAT

Brand Building Initiatives

• Implement the BTL plan to increase visibility and to build perception of CEAT products
• Responsible for merchandizing
• Organize Distributor meets to communicate about the various product offerings from CEAT and gather feedback.

Developmental

• Keep abreast of all product and services provided by the company.
• Keep abreast of new sales techniques and processes.