Job Description

p1c3tstsStrong 7+ Years experience in Adobe AEP (RT-CDP, Profile, Segmentation, Data Governance) and AJOAEP RTCDP & Journey Optimizer (AJO) job involves designing, building, and managing data-driven customer experiences, focusing on Adobe Experience Platform (AEP) for unified customer profiles (Real-Time CDP) and Adobe Journey Optimizer (AJO) for orchestrating personalized, multi-channel journeys (email, SMS, push). Key responsibilities include XDM schema design, segmentation, data integration (APIs, batch/streaming), journey building, consent management, performance monitoring, and ensuring data privacy, requiring strong technical skills in AEP/AJO, APIs, JSON, and data governance.Data Modeling & Ingestion: Define XDM schemas, manage datasets, set up identity resolution, and implement batch/streaming data pipelines in AEP.Segmentation & Activation: Create audiences, configure segments, and activate them to various destinations (ad platforms, email, SMS).Journey Orchestration: Build complex, personalized journeys in AJO with triggers, branching logic, offers, and A/B testing.Multi-Channel Delivery: Integrate and manage communications across email, SMS, push notifications, and in-app messages.Integration & APIs: Connect AEP/AJO with other systems using APIs, webhooks, and data transformation.Governance & Compliance: Implement consent, privacy, and data retention policies (GDPR, CCPA).

Monitoring & Optimization: Monitor data quality, journey performance, deliverability, and troubleshoot issuesKey SkillsTechnical Expertise: Hands-on experience with Adobe AEP (RT-CDP, Profile, Segmentation, Data Governance) and AJO.Data Skills: XDM, JSON, APIs (RESTful), data modeling, SQL (often), understanding of batch/streaming data.

Platform Knowledge: Familiarity with Adobe Edge Network/Launch, AJO campaign features, experimentation, and identity resolution. and understanding business objectives.Adobe AEP (RT-CDP_AJOREST API / SOAP, JSONSQL

About Virtusa

Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth -- one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.


Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.


Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.