Job Description

: To contribute to the entire spectrum of marketing activities for Kotak CIIB including all its verticals 360 launch Ideate, plan and execute new product launches across all platforms- ATL, BTL etc Events Ideation and end-to-end execution of events at a national or regional level Innovative ideas of connecting with TG at these events Liaison with event management agencies / Bankers / vendors etc Ideate, plan and execute for new client acquisition and engagement with existing clients Digital & Social Support product teams for end to end launch and support of key digital projects /app development/communication plan etc Building a strong presence of the brand and key leaders across social platforms Managing content regularly and updating the website and social media platforms with out of box campaign ideas Product and Marketing communication Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition Ensure updating of brochures, presentations, online content Competition tracking Media & PR Liaise with PR team to drive launch and coverage for specific launches, events etc Ensure consistent media coverage for key stakeholders identified Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions Internal communication Designing and executing various internal communication materials, awards support to HR etc Marketing Campaign Assist in the research work for the advertising campaign or other need based projects Assist in coordinating with advertising agencies on the creative Assist in coordinating with group marketing / media agencies for planning / buying Alliances Plan and ideate various initiatives and tie-ups with luxury brands Management of Concierge Timely budgeting process, expense tracking and vendor payments Skills required Creative bent of mind/able to ideate and innovate Good communication and aesthetic sense Digital & social expertise (SEO, SEM, Perf marketing etc) End to end campaign & event execution Sound marketing fundamentals Strong interpersonal skills Fluency and command over English Basic IT skills Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic Requirement Minimum 10-12 years of experience (preferably an MBA) All applicants must ensure no arrears and should show consistent academic performance

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