Job Description

This position is responsible for leading the marketing efforts for Tribeca Highstreet in all aspects of its operation. The position requires planning and execution of special events, public relations efforts, merchant communication and relations, community relations, advertising and collateral production and sponsorship programs. The position is responsible to ensure appropriate representation of Tribeca Highstreet. The person is charged to ensure that the programs, events and activities are in line with the Marketing Plan goals and strategies as well as Tribeca standards.

Reponsibilities:

Special Event and Marketing Program Management:

- Concept, planning and implementation of all event initiatives.

- Mall sponsored community events, merchandising events, fundraising events, third party / partner events and retailer-based events

- Establish event budgets and manage event costs.

- Provide Management with planning and progress for each event.

- Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams.

- Document each event and create event recaps that include photos, return on investment, retailer / partner results, press clippings, event summary, etc.

- Preparation of promotional materials and collateral to support events.

- Orchestrate merchant participation in Mall sponsored events.

Social Media and Public Relations:

- Set annual and quarterly goals for Social Media platforms.

- Work with digital marketing agency to set social promotional calendar.

- Establish social media strategy.

- Oversee social media voice to maintain brand consistency.

- Establish annual press release distribution plan and manage schedule.

- Create PR plan with PR agency.

- Coordinate with management for media inquiries when applicable.

- Coordinate merchant participation for print and broadcast PR purposes.

- Organize and calculate Mall press clippings.

Sponsorship:

- Identify paid sponsorship opportunities and potential partners.

- Prepare sponsorship packages.

- Negotiate sponsorship terms and conditions.

- Compile sponsor participation event results.

Advertising:

- Responsible to ensure that the website is in line with brand.

- Initiate and oversee website updates.

- Responsible for email blasts promoting Mall and its retailers.

- Responsible to secure retailer assets for website and LEDs.

- Assist in campaign planning and execution.

- Manage the media schedule.

- Ensure that Mall signage is current.

- Develop annual marketing plan including establishing goals, strategies and tactics.

- Analyze merchant sales results and apply strategies to support merchant sales.

- Merchant communication via monthly reports, meetings, email and memos.

- Monitor inventory levels of premium items, collateral and marketing supplies.

Miscellaneous:

- Assignments given by the Marketing Head and Management.

- Update Marketing Head on a daily basis.

- Answer inquiries from merchants, guests, vendors, etc.

- Assign tasks to staff and follow up as needed.

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