Job Description

Details of the role :- Helps in determine what customers want so one can build an irresistible user experience, a successful brand experience, and high value communication with target market that ultimately results in sales of products. Experience : 8 - 10 plus years of B2C marketing experience; B2B experience will be an added bonus. Preferred from the Real Estate Industry.Education : MBA from a renowned university. The candidate must have knowledge of online marketing technologies and be data-driven.Responsibility :- Create a marketing strategy. Develop marketing materials- Develop powerful brand communication- Formulating a PR strategy and managing influencers- Improve the customer life cycle Onboard suppliers and service providers.- Produce reports Establish efficient employee communication- Planning a B2B marketRole and Tasks : 1. Make a marketing strategy : The process starts with identifying the primary target market and ends with the creation of a go-to-market launch plan that incorporates lead generation, web and social media activities, top-tier brand visibility, and high value transactions for our product and service.2. Producing marketing materials Creating innovative marketing materials that encourage customers to learn more about our offerings.3. Establish successful brand communication : Ensuring brand consistency and effective perception by developing relatable recall value through customer success stories, a distinctive value proposition, and industry knowledge by using the organization\'s history.4. Developing a PR strategy and managing influencers developing a PR plan to increase the company\'s visibility across several PR promotional platforms. enlisting partners, periodicals, and influencers to boost brand recognition among our target market.5. Improve the client life cycle : Engage with the company\'s current clients, develop referral and loyalty programmes, improve the pre- and post-sale experiences of new clients, and develop a process to measure success at various phases of the client life cycle.6. Onboarding companies and vendors. : Choosing and integrating reliable companies for the execution of diverse campaign plans.7. Creation of reports : Establishing measurable KPIs for the marketing function, producing performance reports in accordance with the marketing plan\'s timetables, reviewing and revising the strategy in light of results, and managing the function\'s ROI and profit & loss are all important.8. Establish efficient internal communications : Create efficient staff communications to guarantee a thriving and inspiring workplace culture. This must to have clear objectives for the company\'s employees\' welfare.9. Developing a B2B market strategy : Develop a plan to investigate B2B business potential, and work with the sales team to identify efficient and profitable opportunities to ensure greater channel partner affiliations. (ref:updazz.com)

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