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Digital Strategy
- Develop and implement comprehensive marketing plans that align with the company's business objectives.
- Identify market trends, customer insights, and competitive landscape to drive strategy and innovation.
- Set and manage marketing budgets, ensuring cost-effectiveness and high ROI.
Digital Media Planning and Execution
- Lead digital marketing initiatives including SEO/SEM, email marketing, social media, content marketing, and PPC campaigns.
- Analyse digital marketing performance metrics and optimize campaigns to improve engagement and conversion rates.
- Stay up-to-date with the latest digital marketing trends and tools.
Product Marketing &
Content Planning
- Collaborate with product teams to develop go-to-market strategies for new product launches.
- Create product positioning, messaging, and marketing collateral that resonates with target audiences.
- Conduct market research to identify customer needs, preferences, and pain points.
- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
- Agency management for content delivery
- Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.
-Finalizing content to be uploaded for the brand on the company website, briefing to the agency/freelancers for creative for social media, banners, mailers etc. and to influencers for brand endorsements.
Marketing Automation
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