Job Description

Profile Overview- The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.- Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.- This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.- Note: This is not a managerial role - it is a leadership position requiring strategic ownership and hands-on execution.- B2B SaaS experience is mandatory.Roles & Responsibilities- Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.- Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.- Oversee all digital marketing initiatives - including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing - ensuring measurable ROI.- Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.- Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.- Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.- Lead content creation efforts - including blogs, case studies, newsletters, and product collaterals - in coordination with internal and external stakeholders.- Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.- Plan and execute product launches, webinars, events, and partnerships that strengthen YCS's position as a global B2B hospitality SaaS leader.- Work with the global marketing team of Yanolja Group to align regional campaigns with the global brand strategy.- Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.Key Competencies- Marketing Expertise: Proven track record with 5-10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.- Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.- Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.- Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.- Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.- Communication: Excellent written and verbal communication in English; additional language fluency is a plus.- Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.- Ownership: A true leader - not a manager.Requirements- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.- Minimum 5-10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.- Proven success in lead generation, campaign management, and marketing analytics.- Strong understanding of B2B marketing dynamics and SaaS business models.- Excellent presentation, negotiation, and interpersonal skills.- Self-motivated, detail-oriented, and adaptable to changing priorities.- Proficiency with CRM and marketing automation tools.- Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).- Experience tracking and managing key SaaS metrics - MRR, ARR, CAC, LTV, RAOS, ARPA, etc. (ref:updazz.com)

Skills Required