Job Description

Tailwind is looking for a Senior Associate who is dynamic, enthusiastic and keen-eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client.

Primary Responsibilities :

- Understand the requirements of the business in terms of digital advertising and social media performance measurement.

- Set up and execute digital ad campaigns. Continuously monitor results and recommend new strategies based on data and testing.

- Understand important metrics and devise algorithms and methodologies to perform benchmark and competitor analysis.

- Work with other departments to ensure goal and strategy alignment.

- Create and own the dashboard/report generation processes as per the requirements with minimum supervision.

- Figure out the errors/bugs in the processes and dashboards and rectify the same making the existing processes robust.

- Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times.

- Analyze performance of campaigns and coordinate with various teams to efficiently run the digital campaigns.

- Take end to end ownership of the projects at various stages from data extraction, data cleaning, exploratory data analysis, dashboarding and reporting.

- Maintain clear and coherent communication, both verbal and written, to understand data needs and report results.

- Create efficient codes and processes to create easy to read/visually representative dashboards and automate report generation.

Qualifications :

- Degree in Technology, Computer Science, Statistics, Economics or a related discipline from a reputed institute.

- Must have knowledge of MS Excel/Google Sheets and understanding of SQL/Python codes.

- Knowledge of Data Structures is a plus.

- Aptitude and curiosity for solving problems with the ability to break down the problem into smaller parts.

- Penchant for business, curiosity about numbers and persistence to work with data to tease out insights.

- A self-starter mentality, a strong sense of ownership, and an appetite for learning.

- Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy.

- Organizational skills with an ability to stay focused on achieving time-bound results by coordinating with internal and external stakeholders.

- Experience of 1-3 years in the field of data analysis, statistical modeling or digital advertising

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