Job Description

Key Responsibilities:

- Strategize and execute the digital marketing plan to drive to top of the funnel (ToFU)- sales qualified leads and awareness

- Plan the digital campaigns calendar & execute critical digital marketing initiatives like the webinars, newsletters, email promotions, online/google ads etc

- Developing and implementing effective SEO/SEM strategies; managing offsite and onsite optimization projects and reporting on performance

- Manage the company website and optimize user flows for user engagement and conversions

- Social Media Management through proactive content creation & posting, community management & spokespeople image management

- Plan & execute paid campaigns for lead generation and brand awareness

- Build and maintain relevant contacts database and grow the engaged audience count

- Data Analytics and campaign performance tracking & reporting to offer creative recommendations

- Configure CRM for tracking digital footprints and lead scoring

- Manage monthly spends and ensure ROI across every initiative

Requirements:

- 3-5 years of Digital Marketing/campaign management experience and expert level familiarity with Paid ads, Social Media, Web analytics, SEO/SEM- hands on experience with all platforms and tools is a must

- Excellent academic credentials and a Bachelor's qualification from a top-tier institution. Master's qualification would be an added advantage but not required.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Proficient in using CRM, reporting, Advertising and Email Marketing Tools

- Experience with A/B and multivariate experiments

- Ability to manage & drive multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment

- Excellent knowledge of the campaign briefing process

- Exceptional communication skills (both written and verbal)

- Problem solving skills with critical thinking/ growth oriented mindset/ growth hacking

The candidate should be a quick learner and should be up to date with current technology trends. We solve complex, completely new problems in the financial domain which requires someone who is not intimidated by challenges, thrives under pressure and hyper focused on delivering exceptional results.

Experience: 3-5 years of Digital Marketing/campaign management experience

About Synaptic

Synaptic is a Series B funded India and US based SaaS start-up that is bringing the power of alternative data to the world of investing. We unify real-time insights on companies across 100s of metrics onto one platform. Data is changing traditional investment research and we are at the forefront of this change. Our customers are some of the biggest and the most prolific venture capital firms, private equity shops and hedge funds managing hundreds of billions of dollars cumulatively. We are backed by marquee global funds like Valor Equity Partners, Ribbit, Felicis and Vy Capital.