Job Description

Job Purpose : To drive business growth by hyperlocal growth hacking for the city and ensure right marketing strategies are adopted and executed to meet business objectives for the city

Areas of responsibility :

Business Growth:

- Drive demand in collaboration with central and local campaigns in line with hyper local behavior

- Analyze area wise growth levers and plan interventions for improving OPD & AOV figures

- Influence and drive QOP and MOP priorities and ensure closure of related items for the city

- Track competition activities and devise strategies to control business impact.

- Strategize and plan projects like Area Expansion, Category Expansion, Long Distance, Swiggy Select, Super users, etc to increase new users and repeat user statistics

Marketing :

- Plan quarterly marketing budgets in BTL/ATL (Below The Line / Above The Line) activities

- Idealize and run City level campaigns by coordination with Supply, Ops, Central Marketing and Merchandising teams

- Ensure execution of BTL activities in strong/weak zones as per plan leading to increase in new users/repeat users

- Install trade collaterals at restaurant partners for brand visibility

- Measure, track and analyze BTL performance on business metrics plan for future course of action

Stakeholder Management :

- Coordinate with Sales team on key acquisitions, Trade discount parity and campaign participation

- Coordinate with Ops on Order forecast, DE hiring & reduction in variable costs

- Collaborate with central business & marketing functions on analytics & media planning

Team Management :

- Development of people and counselling team to increase productivity

- Identify learning needs and and provide necessary opportunities to attain them

- Work with team members on career planning and up-skilling them for next role

New Initiatives and Projects :

- Planning new area expansion in synergy with Operations and Supply or Customer experience

- Drive special projects that lead to growth lie tie ups with tech parks, piloting new practices/processes/strategies.

- Building categories like Breakfast and Late Night or tie ups with other companies or agencies like nastway/RMZ etc to attain business objectives and track their progress

- Closely monitoring the execution of projects such as Long Distance, Swiggy Access, etc in coordination with Central team

- Planning in app and BTL interventions for the growth of initiatives like Swiggy Select / Super / POP etc

- Tracking the performance of critical projects / initiatives and course correcting as required to achieve set business objectives

Desired Skill Set :

- High ownership, accountability, and bias for action are a must.

- Strong academic background (Post Graduate/ Graduate) with 6-8 years\' work experience.

- Prefer relevant experience in Retail/E-commerce industry in leading businesses

- Prior experience in process design and operations implementation (preferably in Logistics / Supply chain management)

- Prior leadership experience. (Experience in managing teams)

- Strong time management skills and the ability to prioritize to meet daily, weekly, and long-term requirements and goals.

- Data analytics skills / should be comfortable working with MS excel. Should have the intuition to use data effectively for devising operations strategy.

- Structured problem solving, detail oriented and customer first attitude.

- Must have attention to detail and critically think through and resolve problems.

- Must have customer service skills and be able to maintain a consistent, elevated level of service

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