Job Description

Manager - Marketing Analyst

Role Description:

- Analyze business and customer journey through various marketing channels

- Measure ROI of online and offline advertising campaigns

- Report on marketing KPIs for campaign performance & app funnel metrics. Track campaign metrics and recommend campaign optimizations

- Manage technicalities of marketing tools (CleverTap, Fb & Google, Appsflyer, Moengage, Infobip etc.) with internal & external stakeholders

- Monitor budget distribution and channel performance

- Track performance against plan, provide performance insights with detailed recovery actions for gaps

- Create marketing/business dashboards for reporting & analysis

- Publish weekly & monthly MIS to business teams

- Strong with SQL. Having knowledge of Python is an additional advantage

Functional Competencies:

Problem solving: Solve business problem with multiple data streams impacting decision making

Data driven/ analytical: Process and analyze volume of multiple data streams to enable meeting business targets

Collaborative skills: Cross-functional working and engagement with senior leaders to create success. Seamlessly navigate relationship dynamics in a high growth, young, agile business environment

Results orientation: Deliver on daily numbers, short-term goals and long-term milestones set by business and efficacy

- Strong business and commercial acumen

Educational Prerequisite: BE/B-Tech with 4-6 yrs of experience

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