Job Description

Key Responsibilities:

• Market Development

• Initiate lead generation efforts in one new market and one existing market.

• Customer & Channel Mapping

• Identify potential customers across relevant sectors, industries, departments (e.g., Purchase, Level 3, Decision Makers).

• Build a database of potential distributors and resellers.

• Lead Generation Strategy Execution

• Develop and implement comprehensive strategies to generate high-quality leads via:

• Search engines (Google)

• Social media platforms

• Email marketing

• Cold calling

• Content marketing

• Paid advertising

Events: seminars, webinars, exhibitions, etc.
Target Audience Research

• Conduct detailed research to understand audience demographics, preferences, behaviors, and pain points.

• Use insights to tailor campaigns and messaging.

Website & Landing Page Optimization

• Collaborate with marketing and web development teams to enhance website content and landing pages.

• Apply best practices for UX, conversion rate optimization, and lead capture forms.

Tool Proficiency

• Utilize lead generation platforms such as:

• Marketing automation software

• CRM systems

• Email marketing tools

• Social media platforms

Analytics tools
Data-Driven Decision Making

• Interpret campaign metrics and performance data to refine strategies.

Communication & Creativity

• Strong written and verbal communication skills.

• Ability to develop compelling content and offers.

• Project management and organizational capabilities.

• Focused on achieving lead generation targets and KPIs.

Milestones

• Familiarization & Onboarding

• Understand company products, services, target audience, and lead generation goals.

Review existing strategies, tools, and systems.
Research & Analysis

• Study target audience demographics, interests, pain points, and online behavior.

• Analyze competitor strategies and industry trends to identify opportunities.

Strategy Development

• Create a lead generation strategy aligned with business goals.

• Define KPIs and measurable targets.

Content Creation & Optimization

• Collaborate with the marketing team to produce relevant content:

• Blog posts, ebooks, landing pages, e-flyers, social media posts

• Optimize content for SEO and user experience to enhance lead capture.

Requirements
Proven experience in customer support or as a client service representative.
Strong phone contact handling skills and active listening abilities.
Familiarity with CRM systems and practices.
Customer-oriented with the ability to adapt/respond to different types of characters.
Excellent communication and presentation skills.
Ability to multi-task, prioritize, and manage time effectively.
A graduation degree is required; additional certifications are a plus.
Benefits
Competitive market standard salaries.
Comprehensive medical benefits.
Commute assistance.
Five-day working week.
Statutory benefits as per regulations.

Skills Required