Job Description

- Superbottoms is a direct-to-consumer brand of baby products specialising in eco-friendly and reusable cloth diapers and related accessories. SuperBottoms offers washable cloth diapers, langots, underwear, cloth menstrual pads and other related accessories- Superbottoms is India\'s 1st certified and No. 1 voted eco-friendly cloth diaper brand. Known for its excellent quality, quirky designs, tested & certified products at affordable prices.- SuperBottoms, a baby care firm backed by Alia Bhatt, receives $5 million from Lok Capital and Sharrp Ventures. The Mumbai-based company has raised money in three rounds during the previous two years.- The company\'s Series A round funding has reached about $8 million with this tranche. In May 2022, SuperBottoms had managed to raise $3 million from DSG Partners and Saama Capital.Website : www.superbottoms.comHead - Brand And Communication- We are looking for an experienced Brand & Communication Head to direct and oversee our Marketing and branding communications and operations. You will be the brand custodian for SuperBottoms while being responsible for all the brand/product communication strategy. Our ideal candidate is result oriented, data driven, and entrepreneurial.- The candidate will lead all the internal marketing teams of brand, content, communication, creatives, community and influencer marketing besides playing a key role in company\'s long-term planning as well.Primary Responsibilities :- Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the annual operating plans for the company- Continue to strengthen the brand\'s unique and compelling image, personality, and voice to build the category of cloth diapers in India alongwith the brand SuperBottoms- Work on building all the future expansion initiatives for the brand- Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done- Contribute to the executive leadership of the overall business as an active member of the core executive team- Build relationships with media and stakeholders through creative PR activities- Be hand-on on marketing metrics and be data oriented with decision making - Work cross-functionally with product managers and customer service team to make sure all marketing promotions can be and are delivered with high level of quality- Work on the brand community/growth and other marketing and branding channels Desired Experience : 7 Years - 16 YearsFunction : MarketingDesired Skills :Functional Expectations :- Proven work experience as a Marketing Director or other sales role- 7-11 years of relevant experience- MBA or PGDM in Marketing or communication from a tier 1 Business School - Demonstrable experience in designing and implementing successful marketing campaigns- Experience across digital marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.- Ability to anticipate market changes which give the company new ways of meeting customer needs, market segmentation & new solutions to address the same; Is dedicated to meeting the expectations & requirements of customers; Constantly drives to exceed customer expectations- Demonstrated ability to be extremely result and implementation oriented and operate both strategically and tactically in a high-energy, fast-paced environment.- Excellent people, team and relationship management, communication and organizational skills.- Prior start-up experience of growing an internet product from zero to million users a big plus.Other Expectations :- To develop an overall vision for the function, consistent with the ambition of the company such that the company can meet its targets for sales, profit and market share growth.- Define & put in place suitable performance management metrices & reporting structure to monitor performance against set objectives.- As part of the key leadership, contribute to the overall growth plan of the company. (ref:updazz.com)

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