Ensuring the social media channels in use have regular, high quality and creative content output- Managing queries and messages, replying to people and engaging with audiences, known as community management- Scheduling and delivering messages through an up-to-date content calendar- Developing and implementing a social media strategy- Monitoring customer issues and sometimes liaising with customers to answer their queries or problems- Creating engaging content for the target audience to drive sales, maintain an online presence and get the maximum value from various social media platforms (ref:updazz.com)
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