Job Description

Senior Manager - Brand

Who we are:
Stanza Living is India\'s largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India.

Today, we are:

India\'s largest managed accommodation company with over 75,000+ beds under management across 25+ cities

Most capitalized player in the managed accommodation space, backed by global marquee investors - Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners

Recognized as the Best Real Estate Tech company across the Globe in 2020 by leading analysis agency, Tracxn

LinkedIn Top Startup to Work for - 2022

Role :

The Brand Manager is responsible for developing and implementing the Brand strategy for Stanza Living - to ensure that our brand, culture, essence and uniqueness is clearly communicated, understood and consistent across all activities through brand engagement and promotion activities. The Brand Manager will also take ownership of the Brand, managing it from both a guest and an internal perspective.

In addition, the Brand Manager will act as the Brand Champion to ensure that the brand is represented in the correct way across the business visually, verbally and attitudinally.

- To develop a strategy that will build a strong brand that is fit for purpose and will support our business objectives.

- To develop and implement research that will monitor the brand and build an understanding of brand perception.

- To make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.

- To develop and implement a fully integrated brand marketing communications plan supporting the overall brand strategy including media, creative campaigns and PR.

- To monitor guest reactions to the brand through focus groups and market research ensuring this feeds into the brand communication planning.

- To implement the brand guidelines making sure they are followed and adapted appropriately.

- To deliver the proposition, creative concepts and production of marketing campaigns for all products and channels (including schools and corporate groups) through a variety of channels which may include TV and radio, newspaper and magazine advertising, online campaigns and events, POS and OOH advertising.

- To be responsible for selecting, managing and maintaining good working relationships with third party suppliers such as media agencies, PR agencies, creative agencies and printers as necessary.

- To be responsible for and closely monitor the quality of marketing communications produced and creative execution of the brand.

- To use all necessarily channels to ensure staff understand their roles in replicating and promoting the brand such that the organisation lives the brand.

- To manage marketing budgets and monitor spend on a monthly basis.

- To analyse business impact and effectiveness of marketing campaigns and activity.

- To be the brand champion and ensure that the brand is portrayed in the correct manner, work cross functionally to ensure that standards are upheld and challenge the business to deliver the appropriate messages and face of Chill Factor.

- To develop and communicate strong brand messages reinforced through media stories and PR, and internal story telling.

- To work closely with the sales, digital marketing and operations managers to effectively disseminate brand image and values.

- To develop an engaging events programme to support business objectives (for execution by Operations).

- To proactively plan marketing activities well in advance.

- To manage all agencies to deliver effective brand campaigns.

- To continually enhance and develop the marketing communications programme.

- To engage the business in the brand values and mission.

- To ensure marketing communications support brand positioning.

- To establish strong relationships with external partners to effectively enhance brand promotion opportunities.

- To ensure all marketing activity/events adhere to health and safety requirements.

- To ensure any photography/filming requirements adhere to health and safety requirements.

- To ensure any models being filmed/photographed have signed consent forms

The Brand folk is expected to have the following specialist skills, knowledge and experience:

- An experienced Brand Manager with strong previous experience at this level

- A degree qualification

- Previous Leisure industry experience is highly desirable

- Experience of developing brand strategies and plans

- Experience of agency management

- Experience of campaign analysis

- Excellent written and verbal communication is required together with exemplary interpersonal skills.

- Self-motivated with the ability to work in a fast moving environment.

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