Job Description

Location : Bangalore


Sr.Business Analyst Key responsibilities include:
1. Strategic responsibilities: -

• Conduct primary and secondary research; generate and qualify market analytics/research & drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Understand Corporate product strategy and align Presales team efforts accordingly by Analyzing data to develop product strategies & define product objectives for effective marketing communications plans
• Devise a Go To Market Strategy for existing and new products.
• Collaborate closely with engineering, production, Development, marketing, Operation, Business, After sales service partners and sales teams with GTM for new and existing products
• Keep track of industry trends and market feedbacks on our products from our existing customers and new market requirements
• Organize training hand-over to the Services Functions (Post-Sales Support and Professional Services) for live project implementation

Functional responsibilities: -

• Will act as contact between customers and design for understanding product requirements, conducts workshops, analyze requirements, define functional requirements
• Assess current competitor product offerings, current market trends, and seeking opportunities for differentiation
• Product requirements and develop appropriate programs to ensure they are successfully achieved at all levels of project execution
• Appraise new product ideas and strategize appropriate go-to-market plans. Devise innovative ways and techniques to reach out to key decision makers by Identifying and presenting appropriate solutions & accordingly Plan product release, field testing, and life cycle management
• Product presentations and building customer demonstrations system for new products launch and enhancing existing products demonstration kit
• Creating internal new product feature requests POC and implementation plans and monitor the progress
• Liaise with internal teams to ensure accurate and timely resolution of technical field issues that may arise during field usage
• Work closely with internal teams, including developers, engineers, architects, quality assurance, and operations. Ensure requirements are fully understood and that implementation plans match expectations with timely review to check the product is getting architected as per requirements
• Assess and address risk management with respect to product life cycle (Value engineering, Alt components etc..) in coordination with internal teams
• Coordinate product releases with marketing, sales, and development teams

To qualify for the role, you must have: -

• Qualification - B.E (E& C, Instrumentation). or relevant field
• Total exp 6-8 yrs. in Embedded product development industry, working with micro ATM, POS devices is an added advantage. Should be a solutions expert in fintech industry.
• Product life cycle of at least one embedded product from requirement gathering, specification to release to manufacturing
• Well -versed with documentation control and understanding of Hardware, Software/Firmware and Mechanical Engineering files.

Key attributes for success: -

• Effective use of data and research for product management
• Relationship building with all stake holders
• Identifying new product requirements and building a business case for same
• Work closely with teams to define and provide product requirements for the product based on Market research and user experience.
• Manage delivery current of products concurrently with the future product planning.

You will earn brownie points if you have: -

• Champion adoption of products across customers to ensure product penetration
• Demonstrated Collaborative approach toward problem solving
• Well- versed with Version control and maintenance of Hardware, Software/Firmware, and Mechanical Engineering files etc..
• Files folder structure management and version control of all documents and releases
• Should be familiar with product version control and Manufacturing Transition Documents
• Take end-to-end ownership of the product line, identify market requirements, define the product vision, and drive the implementation of the overall product roadmap.