Job Description

Position Summary:

We are seeking a Sr. Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid Social channels.

Key Responsibilities:

Plan & execute performance marketing ad campaigns across multiple channels Responsible for end-to-end campaign management - planning, monitoring, optimization & reporting. Coordinate with the internal product & tech team for timely execution of all digital marketing tasks and initiatives. Responsible for sharing campaign reports & analysis with insights to the stakeholders. Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts. Make sure all the campaign best practices and weekly/monthly targets are met. Ensuring new creative & campaign ideas are implemented. Drive marketing effectiveness through continuous testing, innovation using different platforms and new products/formats, active co-creation, and planning. Involved in executing personalized marketing retention campaigns to increase specific business KPIs.
Desired Profile:

2-5 years of relevant professional experience with digital media; preferably on the agency side or on an e-commerce website within a Similar Industry. Experience in handling large-scale campaign planning, and optimization for both performance and brand impact. Experience with website analytics tools (e.g. Google Analytics, Tableau, etc.). Prior Experience with Amazon Ads is good to have. Proven marketing experience and working with the creative and content team to get high-performing creatives. Well-versed in performance marketing, conversion, and online customer acquisition with flawless day-to-day campaign execution. A data-driven, analytical mindset with the determination to get to the bottom of problems. Proficient with Microsoft Excel, Word, and PowerPoint. Excellent team player with excellent written and verbal communication skills
Job Type: Full-time

Pay: ?400,000.00 - ?550,000.00 per year

Benefits:

Health insurance Provident Fund
Ability to commute/relocate:

Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Meta Ads: 1 year (Preferred) Performance management: 1 year (Preferred)
Work Location: In person