Sr. Media Strategist

Year    Indore, Madhya Pradesh, India

Job Description



About CloudLIMS


CloudLIMS.com is a SOC 2 compliant and ISO 9001:2015 certified informatics company. Our SaaS, in the cloud Laboratory Information Management System (LIMS), CloudLIMS, helps biorepositories, clinical research and diagnostics, and analytical testing laboratories manage data, automate workflows, and follow regulatory compliance at zero upfront cost. We have been recognized as an Organization with the Best Employee Relations Practices, as well as an Employer of Choice in India by the World HRD Congress. Know more: https://cloudlims.com/about-us/awards.html


Our mission is to digitally transform and empower laboratories across the globe to improve the quality of living. We build a digital tool called Laboratory Information Management Systems (LIMS) that manages all the information & data flow for analytical and clinical laboratories. We have enabled hundreds of analytical testing labs to help keep food, air, and water fit for public consumption. We have partnered with biobanks, clinical research & COVID-19 testing laboratories in the fight against life-threatening disease & the pandemic. We have created a positive change in society through responsible business practices of caring for the well-being of people and of making the world a better & safer place to live in.


Our Culture



At CloudLIMS, you\'re valued not only for what you know but also for how you think and collaborate. We encourage an open culture and respect differences. We try to future-proof business operations and achieve sustainability. For doing so, we keep looking for extremely talented individuals and ideas to contribute to what we do which is where you come in. Read more about us: https://cloudlims.com/careers/index.html


Our Team



You will be joining a team that is passionate about staying up-to-date on industry trends and best practices and is committed to delivering a high-quality user experience. We are looking for a creative individual who can build media sites from scratch, come up with strategies to drive engagement through proprietary media channels, and publish compelling content that engages and informs the target audience. You will work with people who value collaboration, open communication, and constructive feedback and are committed to creating a positive and supportive work environment.


What will you be doing?


  • Manage industry-specific media sites to help industry practitioners worldwide stay abreast of industry trends and make informed decisions.
  • Lead the planning and development of web portal features and functionality in close collaboration with our in-house web-design expert to ensure the features aligns with the needs of users and enhance their experience.
  • Strategize digital publishing programs for media sites to drive user engagement and participation in alignment with business objectives.
  • Develop and implement a content strategy for the media sites, including determining the appropriate types of content to publish.
  • Ensure that our media sites are designed to provide a positive user experience and are optimized for search engines.
  • Monitor web analytics to track usage and engagement metrics and use data to make informed decisions for improvements and updates.
  • Ensure quality and style of all content across our media sites.
  • Stay up-to-date with industry trends and best practices in media portal design, development, and management.
  • Build relationships with thought leaders and external partners, including vendors and content providers for sourcing and publishing content.
  • Promote the media sites through various channels, including social media and email marketing.
  • Build a deep understanding of our target industries.
  • Work with the content team to develop and curate relevant content for the media sites.



Required


  • 5+ years of experience in a similar role.
  • Masters in communications, marketing, English, journalism, or related field.
  • Proven ability and strong understanding of media platform strategy and management, with experience in user engagement, and content creation.
  • Experience managing forums and online communities with the ability to moderate discussions and manage user behavior effectively.
  • Ability to capitalize on every lead generation opportunity.
  • Experience with web analytics tools such as Google Analytics to track website performance.
  • Knowledge of web accessibility guidelines and best practices.
  • Excellent communication skills, with the ability to effectively engage and build relationships with researchers and industry experts.
  • Strong editing and publishing skills, with experience creating content that is informative, engaging, and optimized for SEO.
  • Project management skills, with the ability to plan, execute, and monitor platform enhancements and initiatives.
  • Collaborative mindset, with the ability to work closely with cross-functional teams, including marketing, sales, and the web development team.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Passion for staying up-to-date with industry trends and news.



Nice to have


  • A diploma in copyediting and proofreading courses
  • Familiarity with Laboratory Information Management System (LIMS).
  • Bachelor of Science (B.Sc.), preferably Biology/Biological Sciences.
  • Familiarity with industry trends and best practices in biobanking, psychedelics, clinical and analytical industries with a keen understanding of the needs and interests of the target audience.



What will you learn?



This is an exciting role. Working with us, you will get the opportunity to:

  • Further enhance your expertise in media platform strategy creation and management, including user engagement and content creation.
  • Build relationships with researchers and industry experts from across the globe, and learn how to effectively communicate with and engage them.
  • Gain experience managing forums and online communities, including moderating discussions and managing user behavior.
  • Refine your skills in content curation and creation, including editing and publishing articles and thought leadership pieces.
  • Gain experience across our global LIMS business that serves multiple industries.
  • Enhance project management skills, including planning, executing, and monitoring platform enhancements and initiatives.
  • Learn about the latest trends in different industries such as biobanking, clinical research and diagnostics, analytical testing, and more!



Benefits



Our competitive compensation is supplemented with a comprehensive benefits program that includes:

  • Interest-Free Loans
  • Medical Insurance Cover for Your Family
  • Reimbursement of Gymnasium Membership
  • Sign-ups for Training/Certification Programs
  • Lunch & Snacks
  • International Exposure
  • Casual Dressing
  • Work Flexible Hours
  • Maternity & Paternity Benefits



and many more that help you achieve the work-life balance that you desire. Read more: https://cloudlims.com/careers/benefits.html

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3056685
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Indore, Madhya Pradesh, India
  • Education
    Not mentioned
  • Experience
    Year