Job Description

Company Name: The India Fitness Connect Pvt Ltd Designation: Sr. Marketing Manager (Independent role) Job Location: Goregaon (East), Mumbai About us: The India Fitness Connect, a young company established by industry veterans, is India\'s market leader in the premium fitness equipment and accessories market space. TIFC is the sole authorized distributor in India for Precor, USA. The global leader in Commercial Fitness Equipment. We are also authorized distributor of Fitness Equipment and Accessories brands like Jordan, Airex, Reebok, and Assault Fitness. Headquartered in Mumbai, TIFC has regional offices in Delhi, Bangalore and Hyderabad having a presence pan India Over 5000 Fitness facilities national wide are enjoying the TIFC experience. About the role: We are seeking a dynamic and self-motivated Senior Marketing Manager to lead and execute all marketing activities independently. The Senior Marketing Manager will play a crucial role in developing and implementing marketing strategies, driving brand visibility, and contributing to the growth of our business. The ideal candidate should be a proactive and resourceful marketer with a proven track record of managing end-to-end marketing efforts. Responsibilities: 1. Take full responsibility for planning, executing, and monitoring all marketing activities, from strategy development to implementation, performance analysis, and managing the company website. 2. Understanding of the market landscape, including consumer behaviors, local trends, and competitive dynamics. 3. Conducting Event Management and creating, and managing integrated marketing campaigns across various channels, including digital, social media, events, and more. 4. Updating and Developing of Product CatLog & Service CatLog, etc. 5. Independently create relevant content for various platforms, ensuring consistency in messaging and alignment with the brand. 6. Develop and manage the marketing budget 7. Innovative thinking, generating creative ideas for campaigns, and promotions that set our brand apart in a competitive market. 8. Collaborate with internal teams to align marketing efforts with overall business objectives and support other departments as needed. Candidate requirements: Bachelor\'s degree in Marketing, Business, or a related field. Master\'s degree is a plus. A minimum of 8-10 years of hands-on marketing experience, including 4+ years in a senior marketing role with independent responsibility. Strong understanding of digital marketing channels, tools, and platforms, Proficiency in social media, and online and offline marketing and advertising. Ability to create compelling and effective marketing content, including written, visual, and multimedia formats. Excellent verbal and written communication skills, with the ability to convey ideas clearly and persuasively.

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