DESCRIPTION
Job summary
Rekindle Position
Sr. Marketing Manager, (Level 6), Prime 3P Partnerships
How often have you had an opportunity to be a founding leader in a business solving a unique customer problem at scale? Do you enjoy the challenges and benefits of a high-profile business: wide-open space for innovation, take India innovations global, a strong team with a fast-paced environment? Are you able to thrive successfully in ambiguity, balancing dive deep with high judgement and looking around the corners to invent around constraints? Sounds like you, then this may be the career defining opportunity for you!
In this context, India Prime is looking for a talented marketing professional for Prime off- Amazon partnerships business in India. Business is a rapidly growing , worldwide strategic focus area for Amazon that leverages large strategic B2B partnerships across consumer businesses (i.e., Banks, Financial Services, FMCG, OEMs, Offline Retail, Digital commerce etc.) to expand Prime reach. You will work with strategic partners to help develop and deliver marketing campaigns to expand Prime reach and revenue growth. You will work closely with the partners to identify specific customer segments and industry verticals to market with a joint value proposition with Prime.
Key responsibilities
Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market digital and physical campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns and promotions.
Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.
Support Business Development teams with content and marketing programs for partners.
Work closely with Business Development, PR, Product Management, UX, Brand, Amazon Legal, Category Leads, Retail teams and other Amazon stakeholders to ensure internal cross-functional alignment.
Represent Amazon in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.
Educating the partner on Prime products, resources and partnerships opportunities through events, seminars , webinars.
Report weekly on our success metrics including performance of launch, acquisition and retention activity.
Basic Qualification:
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