"Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company is a global leader providing business process solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, they 'make it happen' for their clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Firstsource's inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO(TM) - their differentiated approach to reimagining traditional outsourcing - to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for clients."
Job Summary
We are looking for a dynamic
Crowd Outreach (Growth)
professional to build, scale, and manage a high-performing crowd ecosystem to support business growth and delivery execution. The role will focus on crowd acquisition, community building, campaign management, and seamless delivery execution through internal and external crowd channels.
Key Responsibilities
Crowd Building & Outreach Design and execute crowd outreach strategies to build and scale internal and external crowd communities.
Manage multiple crowd ecosystems including:
+ Internal employee communities
+ External owned crowd
+ External partner and global crowd platforms Drive feet-on-street and community-based outreach initiatives to expand crowd reach across geographies.
Campaign Design & Management Plan, design, and execute crowd acquisition and engagement campaigns.
Track campaign performance, optimize outreach strategies, and ensure high conversion and retention rates.
Collaborate with marketing teams for branding, messaging, and communication strategies.
Delivery & Execution Own end-to-end delivery execution through crowd-based models.
Set up projects, onboard crowd resources, and ensure adherence to quality, timelines, and SLAs.
Coordinate with delivery, operations, and quality teams to ensure smooth execution.
Stakeholder & Client Management Act as the primary point of contact for internal and external stakeholders.
Work closely with clients to understand requirements and translate them into scalable crowd solutions.
Manage expectations, provide regular updates, and ensure client satisfaction.
Solutioning & Costing Design scalable crowd-based delivery solutions aligned with business needs.
Prepare cost models, pricing frameworks, and effort estimations for crowd-led engagements.
Support pre-sales and growth initiatives with solutioning inputs.
Team & Vendor Management Build and manage outreach, operations, and crowd management teams.
Manage freelancers, vendors, and partner crowd ecosystems.
Drive performance, productivity, and engagement across teams.
Key Skills & Competencies Strong experience in
crowd platforms, gig economy, freelancer management, or crowd-based delivery models
Proven expertise in
crowd outreach, community building, and campaign management
Excellent
stakeholder and client management
skills
Strong
solutioning, costing, and project setup
experience
Hands-on experience with
feet-on-street outreach and field activation models
Leadership skills with experience in
team building and people management
Strong analytical, communication, and execution skills
Preferred Background Experience in
BPO, platform-led services, digital operations, or crowd-based delivery organizations
Exposure to
global crowd platforms and partner ecosystems
Prior experience in
growth, marketing, or delivery roles
with crowd dependency.
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