Responsible for effective execution of all mall event by coordinating with external (event management and creative agencies) and internal teams and provide a good experience to the customers, support in brand building, advertising & PR. Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) Assist in planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc Manage events planning by giving ideas for events to be conducted, evaluate the ideas with the Manager on various parameters of budget required, PR mileage, terms of sponsorship and execution Identifying the event execution/ management, creative agency, online advertising agency etc. and support the Managers in empanelment of the same Monitor all the activities of the agency on a regular basis to track their activities and adherence to the timelines Effective use of various social networking sites (Orkut, Facebook, Twitter, Ibibo, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre Support the marketing branding efforts for specified number of retailers and also support the smooth execution of the retailer events Minimum Experience 2-4 years of experience in retail industry; marketing experience is preferred
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