Job Description

Associate Search Manager

About the Role:

We are looking for an experienced Digital Advertising Specialist to support our digital marketing team. The person is expected to manage Paid Search campaigns including the strategy, design, implementation, and analysis.

About Spinny:

Spinny is a fast-growing startup that is re-imagining the used car buying and selling experience in India. Spinny is the #1 used car retail/ B2C player in India and has achieved Unicorn status. The core team consists of IIT and IIM graduates with experience of working in venture capital, investment banking, management consulting, and e-commerce industries. We are backed by top venture capital firms - Tiger Global, Accel Partners, SAIF Partners, The Fundamentum Partnership, General Catalyst, Alteria Capital & Blume Ventures.

Responsibilities:

- Creating and planning a variety of PPC campaigns within the Google Ads

- Keyword research and management to optimize bids (add PPC keywords and create negative keyword lists, review expensive under-performing keywords, optimizing bidding at keyword, placement, device, geographic, demographic, and other levels)

- Perform daily account management of PPC campaigns (ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

- Weekly and monthly reporting on KPIs and campaign status

- Identify scope and scale for existing campaigns

- Proactively conduct competitive research to stay ahead of competition

- Capable to link digital campaign performance with business objective & take actions accordingly

Requirements:

- Degree in Marketing or a related field with a work experience of 2-3 years.

- Strong hands-on experience with Google Ads Google Ads Display Certification)

- Proficient in data aggregation and analysis

- Strong understanding of keyword research tools like Google keyword planner, SEMRush, Ubersuggest, etc.

- Should be self-motivated & result oriented