Job Description

Role Overview
The Performance Ads Video Creator is responsible for producing high-converting video ads for platforms such as Meta Ads, Google/YouTube Ads, and programmatic networks. This role combines creative storytelling with performance marketing principles to deliver videos that drive measurable results -- clicks, conversions, ROAS, and revenue.
Key Responsibilities

• Conceptualize and produce performance-driven video ads tailored for Meta, YouTube, and other paid channels.
• Develop ad concepts, hooks, and scripts based on audience insights, product benefits, and competitive analysis.
• Shoot and edit short-form, conversion-focused videos including UGC-style ads, testimonials, product demos, and motion-graphic explainers.
• Collaborate with performance marketing teams to align creative with campaign goals, targeting, and funnel stages.
• Optimize creatives using data, testing variations of hooks, CTAs, formats, and messaging.
• Analyze ad performance metrics (CTR, CPC, CPA, ROAS, retention) and iterate based on insights.
• Stay updated on platform trends, ad formats, and best practices for high-performing creatives.
• Manage asset libraries, raw footage, and creative variations for ongoing testing.

Required Skills & Competencies

• Strong video editing skills (Premiere Pro, CapCut, Final Cut, DaVinci Resolve).
• Ability to shoot high-quality footage using smartphones or cameras.
• Understanding of direct-response marketing, consumer psychology, and ad funnels.
• Experience creating UGC-style ads, product demos, motion graphics, or testimonial videos.
• Familiarity with Meta Ads Manager, Linkedin ads platform , or Google Ads analytics.
• Ability to produce fast iterations for A/B testing.
• Strong storytelling and copywriting skills for hooks and CTAs.

Skills Required