Job Summary
We are looking to hire a young, driven and enthusiastic full-time Social media professional to implement Social Media Management strategies for a fast-growing consumer-centric startup. They should be able to initiate, manage, and support our marketing campaigns across all social media channels.
Responsibilities and Duties
1. Ads campaign management: \xe2\x80\xa2 Optimize and implement campaigns across social media channels like Facebook, Instagram, Twitter, LinkedIn etc. to funnel high quality traffic and generate sales \xe2\x80\xa2 Create and manage audience, placements, creatives etc. to optimize campaigns for conversion/ desired objective metrics \xe2\x80\xa2 Work with content team to create attractive and concise copy for marketing / remarketing campaigns \xe2\x80\xa2 Create customer funnel audiences and lookalike audiences to run remarketing campaigns as per best practices \xe2\x80\xa2 Create a process to carry out relevant A/B tests on creatives, placements, targeting, landing pages and other such aspects of the ads, so as to keep improving ad performance \xe2\x80\xa2 Hit KPI targets while staying within weekly, monthly, and annual budgets \xe2\x80\xa2 Consistently track ad performance, troubleshoot issues, and prepare relevant dashboards for easy ROI measurement \xe2\x80\xa2 Ensure all ads and their copy adheres to brand guidelines \xe2\x80\xa2 Make best efforts to stay in sync with updates by these platforms
2. Social media posts management \xe2\x80\xa2 Manage the social media content calendar \xe2\x80\xa2 Work with the design and content team to manage social media posting on a day-to-day basis \xe2\x80\xa2 Promote/ boost posts as per given schedule and budget, while ensuring right targeting \xe2\x80\xa2 Manage the community of followers on a regular basis by replying to comments and reviews on these platforms \xe2\x80\xa2 A/B test content, creative, targeting, placements to derive best results Professional requirements: \xe2\x80\xa2 Fluent and working knowledge of conversion-oriented campaign best practices and techniques across social media platforms such as Facebook, Instagram, Twitter, LinkedIn \xe2\x80\xa2 Complete grasp of the FB Ad-manager platform \xe2\x80\xa2 Excellent control on: audiences, ad copywriting, re-marketing, content ads, Landing page testing, FB analytics \xe2\x80\xa2 Strong track record in managing medium to large campaign budgets \xe2\x80\xa2 Knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts \xe2\x80\xa2 Experience in running data-driven campaigns and improving performance Job Type: Full-time Salary: 915,000.00 - 925,000.00 per month Schedule:

• Day shift