Job Description

About CleverTap:

CleverTap is the World\'s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It\'s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB\xe2\x84\xa2 - the world\'s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John\'s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S\xc3\xa3o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

For more information, visit or follow on and .

About the Function:

The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.

We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.

We are a team of Growth Pilots where everyone works together towards a common objective:

P : Act with First Principles

I : Take Initiative

L : Seek to Learn

O : Take Ownership of Outcomes

T : Help Achieve Together

S : Speak up then Commit

About the Role:

As Social Media Manager, you will be the gatekeeper for CleverTap\'s external brand communication - responsible for all the content across key social media channels, managing posts and responding to followers. We are looking for a strong, self-driven candidate who can position the company value proposition cohesively and impactfully to achieve our marketing goals.

What will you do:

- Oversee day-to-day management of campaigns and ensure brand consistency

- Facilitate the scaling of brand and company awareness through designated social media channels - primarily LinkedIn, Twitter, Instagram, YouTube

- Closely coordinate and manage the agency support team and graphic designers tocreate and implement social media strategies monthly including creating and implementation of the monthly editorial calendar

- Ensure brand consistency in copy through tone, voice and terminology

- Liaise, collaborate with, coordinate and manage internal stakeholders/ program leads for specific external-facing campaigns and ensure brand consistency

- Supervise all aspects of social media interaction between customers and the company

- Along with the agency support team, create actionable plans to both grow and maintain followers across platforms and develop content to increase community engagement online

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Ensure progress on all platforms by using analytical tools such as Google Analytics and others

- Manage periodic reporting and impact assessment - monthly, quarterly and annual

What we are looking for:

Must have:

- 5-8 years of relevant work experience in content and/or social media marketing

- Bachelor\'s degree in business, marketing, journalism, public relations or related field

- Exceptional English language communication skills

- Hands on experience in content management

- Excellent copywriting and copyediting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Ability to work within tight deadlinesStrong Analytical and multitasking skills

- Knowledge of tools like Sprout Social, Hootsuite, Meltwater

Good to have:

- Familiarity with web design

- Understanding of paid lead generation campaigns

- Knowledge of related functions - influencer marketing, outbound marketing, lead generation, event management and public relations

Measures of Success:

- Follower Growth - As may be defined (channel-specific)

- Growth in Engagement and overall visibility (organic impressions)

- Trendjacking and new initiatives undertaken

- Efficient streamlining and management of social media communications workflow

Who will you report to: Director - Public Relations, Social Media Communications and Analyst Relations

Why join us?

- Be a part of a global growth stage startup

- Work in a fast-paced, dynamic environment where your contribution matters

- You are passionate about technology and its impact on the high growth mobile technology space

- Innovate at scale, with learning opportunities

What is working at CleverTap like?

- Be a part of a global category creator - hyper growth B2B SaaS startup

- Work in a fast-paced, dynamic environment where your contribution matters

- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team

- Accountability and driving outcomes is the key to success

- Your career here is limited by you and nothing else

- Teamwork trumps individual success

- You are passionate about experience technology and its impact on enabling growth

- Innovate at scale, with learning opportunities and having fun along the way!

Leanplum