Description Institute of Professional Banking requires Social Media Manager. Responsibilities Brand Management and Advertising
Establish greater awareness about the Institute, its achievements and programs offered, building brand Focus and handling appropriate media selection for advertising new initiatives by the Institute.
Develop and implement brand positioning strategy; manage advertising agency relationships.
Build marketing plans/calendar.
Lead brand partnerships and activations.
Liaise with various functions across the Institute to devise and execute various promotional activities.
Web Social Media Promotions
Develop easy-to-use, clear, concise, comprehensible content. Utilize a range of techniques including paid search, SEO and PPC, offered by the advertising and promotions agency.
Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
Establish an effective presence on social media sites.
Public Relations
Interaction with media and networking with media personnel and establishing long-standing associations.
Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Marketing Information System (MIS)
Design and Monitor the effectiveness of all digital marketing activities and ensure that advertisement Expenditure is within the budget.
Design and monitor the effectiveness of all advertisement (Media: Online, Newspaper, FM,) and ensure that advertisement expenditure is within the budget.
Team Management and Leadership
Ensure that all members understand the team’s objectives and work together to achieve it.
ConstantMonitoring to ensure that everyone is working towards the same goal.
Experience Minimum 7 years Experience Required. Qualifications
Graduation
Hiring organization Institute of Professional Banking Job Location Mohali Working Hours Monday – Saturday 9 am to 6 pm Base Salary Rs40000-Rs60000
Date posted August 30, 2022
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