Job Description

About Us

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About Company

Our client has been eternizing emotions & passions; those of aficionados, collectors and travelers through trunks. Each of our creations are imaginatively indeated & consciously crafted over hundreds of hours, as an expression of our affinity for our culture, craft & heritage.

Roles and Responsibility

A Social Media Manager & PR who understands the aim of posting the brand content on social media or any other digital platform, plans inorganic activity/campaign, anticipates the outcome, and ensures results. Acquires and grows the target audience/community by implementing an inorganic strategy. He /She must possess design sensibilities to align the design team (visual, graphics & creative text) for smooth production and achieve integrated content, conveying the true essence. He/She should be able to work in sync with the Marketing & Communication team in ideating and storyboarding.

Roles & Responsibilities

• Understanding the Brand nuance and making strategy accordingly, to increase the reach among the target audience. Develop PR campaigns and media relations strategies.
• Work with copywriters and designers/creative team (considering size, orientation/layout of the post) to ensure content is informative, appealing and conveys the correct message.
• Publishing the content on all social handles and monitoring the response on social media posting.
• Measure and do analytical studies about the success of every social media campaign.
• Monitor SEO and user engagement and suggest content optimization. Address inquiries from the media and other parties
• Communicate with industry professionals and influencers via social media to create a strong network.
• Engage influencers, manage our community by responding to comments, and oversee responses on all platforms.
• Identifying new trends in digital marketing, evaluating new technologies and stay up to date with the latest social media best practices.
• Prepare and submit PR reports, Manage PR issues.

• Knowledgeable on principles, practices, and techniques of marketing strategies. Excellent strategic thinker, able to develop big-picture strategies and develop marketing and advertising plans that align with a brand\'s goals and objectives.
• Coordination between teams involved in various works coming together to create/realize a marketing plan.
• Experience in analyzing data.
• Budget and cost analysis experience.
• Excellent knowledge and understanding of social media platforms.
• Experience running large scope projects with cross-over departments and large teams. Male / Female with a Creative edge.
• Should be skilled at communicating with directors and creative teams through presentations, compelling copy, detailed strategy documents and able to clearly explain the reasoning behind strategic decisions.
• Skilled enough to single-handedly manage the marketing & communication team.
• Play an active role in content creation.

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