Job Description

- Head of Social & Content

Company:

Indian retail sweet and snacks brand

Location:

Lawrence Road Industrial Area, Delhi

Work Mode:

Work From Office

Experience:

10+ years

Work Schedule:

6 days a week

About the Company

It's is a fast-growing Indian retail sweet and snacks brand focused on

nostalgic, homemade-style products

with a strong emphasis on

clean labelling, healthier alternatives, and authentic storytelling

.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

The Head of Social & Content will own the brand's organic social media and content strategy end-to-end. This role will be responsible for building a strong, culturally relevant brand voice across platforms. The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities. The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyalty

Key Responsibilities

Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels. Implement the brand's voice, tone, and storytelling approach across all social and content touchpoints. Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives. Drive consistent growth in followers, engagement, reach, and community interaction through organic content. Collaborate with influencers, creators, and cultural partners to amplify brand storytelling. Work closely with internal teams to align social and content narratives with product launches and brand campaigns. Track content performance, platform trends, and audience insights to continuously optimize strategy. Build, mentor, and manage internal content and social media teams as the brand scales.

Desired Skills & Qualifications

Minimum 10+ years of experience in social media, content, or digital brand building. Ability to bring a vision to life via content Proven expertise in creating and scaling organic content for brands, influencers, or large digital pages. Strong understanding of social media algorithms, content trends, and platform-specific best practices. Experience building brands with high organic engagement and cultural relevance. Ability to think strategically while staying deeply hands-on with content creation and direction. Strong creative instinct combined with data-driven decision-making. Excellent communication, leadership, and stakeholder management skills.

Why Join Us

Be part of building a

?1000 Cr consumer brand

from the ground up Opportunity to work closely with founders and leadership Long-term wealth creation through

ESOP participation

High ownership, high impact role in a fast-scaling organization
Job Types: Full-time, Permanent

Pay: ?1,000,000.00 - ?1,800,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

Are you comfortable working from the Lawrence Road Industrial Area, Delhi? Do you have a personal laptop for work? What is your notice period? What is your Currect CTC? What are your salary Expectations? How many years of experience do you have managing social media content end-to-end (from ideation to launch) and driving organic growth?
Work Location: In person