Job Description

Account Manager - Social Media ABOUT THE ROLE Position : Account Manager - Social Media Location : Delhi About us: Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good. The Culture We Proudly Offer More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like \'6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of \'D&I Ke Gunde\' who are trained to help us challenge our biases and create a more inclusive workplace. Don\'t just take our word for it - in 2022, ON PURPOSE won \'Best Culture of the Year\', \'Best Diversity and Inclusion Champion of the Year\' and Best \'PR Team of the Year\' at Campaign India\'s PR Awards. We\'ve only just begun and would love to have you part of our growing tribe of people committed to social change. Your Roles and Responsibilities ON PURPOSE is looking for a Social Media Manager who will be responsible for developing and implementing social media strategies to enhance our clients\' brand presence, engage the audience, and drive community growth. Strategy Help pull together and deliver regular reports regarding the performance of our work and recommendations for optimisation Responsible to develop and implement comprehensive social media strategies, manage social media accounts, and drive brand awareness and engagement through captivating content and effective community management Good knowledge of ecosystem mapping and analyzing social media data for insights Client relationship management Good client servicing skills to manage stakeholders and senior management with good negotiation skills. Work closely with the client and the social media team to deliver best in class work, delivering regular monthly/ quarterly review meetings. Function as a regular point of contact for the client and taking a critical role in actioning client and team requests. Technical expertise Responsible to engage with customers on different channels, analyzing running campaigns and being on top of the latest social media trends Produce error-free content that adheres to the serviced brand by gaining conceptual knowledge and present underlying strategic thinking across social media channels and platforms. Optimizing content for SEO friendly outcome. Use visual storytelling to create compelling narratives for collaterals across digital formats like statics, gifs, reels, videos, etc along with creation of IEC material. Set up social media posts (language, tone, message) according to TG\'s behavior. Engagement with KOLs and influencers, when needed. Knowledge of social media marketing tools like Hootsuite, etc Coordinating with the teams internally like copywriters, designers, etc to drive outcome within specified time. Planning and developing social media campaigns through compelling content and getting it developed that drives high engagement and is reflective of the client\'s brand\'s voice along with defining the KPIs across social media accounts How We\'d Expect You To Split Your Time Very thoughtfully. But here\'s an indicative split as a guide: Client Relationship Management: 40% Team Mentorship & Management: 40% New Business Development: 20% What You\'ll Need (must haves for the role) 5 to 7 years\' relevant work experience of social media in planning and managing content in a corporate or agency setting Driven by delivering client service excellence and best-in-class creative work, as well as strong project management skills Strong understanding of social media platforms, trends, algorithms, and best practices Creative thinking and a keen eye for visual aesthetics to develop captivating social media visuals. Excellent communication, interpersonal, and negotiation skills Highly organized and solution-oriented Willingness to stay on top of the latest marketing trends and developments Self-starter and able to work efficiently under pressure What Would Be Nice to Have Master\'s degree in Marketing, Communications or a related field Experience managing large account portfolios Ability to integrate social media into PR plans Freshly brewed coffee-making skills. But don\'t worry, we won\'t judge you for it. What You Can Expect From Us A safe, yet challenging work environment : As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. An investment in growth and learning : We\'re bringing the best of communication techniques to solve some of India\'s most troubling social issues. You\'ll learn and grow with us. A space to make your own : if you have the talent, ambition and willingness to learn, you\'ll most definitely find your own space in communications that you can own and hone. ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. Industry Recognition Fastest Growing Consultancy in India - Provoke Media, 2023 Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023 Mid-Size Agency of the Year - Agency Reporter, 2022 Best Culture of the Year - Campaign India, 2022 Best Diversity & Inclusion of the Year - Campaign India, 2022 PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019 Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020 Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020 Diversity Campaign Winner - Women Leading Change, Campaign India 2022 Best Organisation for Women\'s Empowerment - Women Achievers Summit, 2022 & 2021 Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019 PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018 Media Handles Website: http://www.onpurposeconsulting.in/ Instagram: https://www.instagram.com/onpurposecomms/ LinkedIn: https://www.linkedin.com/company/on-purpose-comms/ Twitter: https://twitter.com/onpurposecomms Interested folks may share their resume with us at [HIDDEN TEXT]

foundit