Job Description

KEY RESPONSIBILITIES 1. Social Media Strategy & Execution

• Develop and maintain platform-specific content calendars (LinkedIn, Instagram, X, YouTube, Threads, etc.)

• Create and publish multimedia content (posts, reels, videos, carousels) aligned with brand tone, milestones, and campaigns

• Monitor engagement metrics, audience insights, and platform trends to optimize performance

• Collaborate with design, engineering, and leadership teams to translate technical achievements into engaging digital narratives

• Manage community interactions, respond to comments, and escalate queries as needed 2. Employer Branding & Talent Marketing

• Design and execute employer branding campaigns for recruitment, onboarding, and internal culture

• Create visual and written assets for careers pages, job descriptions, recruitment posts, and onboarding kits

• Spotlight employee stories, achievements, and milestones through digital storytelling

• Benchmark employer branding practices across aerospace, tech, and startup ecosystems

• Partner with HR to align messaging across candidate communications, interview experiences, and internal events 3. Cross-Functional Collaboration

• Work closely with HR, Talent Acquisition, Admin, and Leadership to align messaging and rollout timelines

• Support internal communications including policy rollouts, compliance alerts, and culture-building initiatives

• Ensure brand consistency across all employee and candidate touchpoints (Slack, email, posters, office murals, etc.) 4. Analytics & Reporting

• Maintain dashboards for campaign performance, engagement metrics, and talent attraction KPIs

• Generate monthly reports with actionable insights for HR and Marketing leadership

• Track ROI on employer branding initiatives and social media campaigns

Skills Required