Job Description

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

• Develop, implement and manage our social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network

• 1-3 years of experience as a Social Media Specialist or a similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good knowledge of social media KPIs
• Familiarity with web design and publishing
• Excellent multi-tasking skills
• Great leadership skills
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Excellent interpersonal, presentation and communication skills
• Course on Digital Marketing from any reputed institution.

Expertia AI Technologies