A social media manager is a professional responsible for planning, executing, and monitoring an organisation\xe2\x80\x99s social media strategy across various platforms. Social media managers aim to increase brand awareness, improve customer engagement, and drive website traffic by creating and publishing engaging content, growing social media communities, and tracking social media metrics. They also create and manage paid social media advertising campaigns and implement social media crisis management plans to respond to negative comments in a manner that protects the company\xe2\x80\x99s reputation. A social media manager seeks to create and maintain a consistent and effective social media presence for the organisation that aligns with its brand voice.
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