Job Description

Roles & Responsibilities of a Social Media Executive

Content Planning & Creation

Plan, create, and execute engaging content including posts, reels, stories, carousels, and captions aligned with the brand's voice and marketing goals.

Content Calendar Management

Create, maintain, and execute a monthly content calendar covering daily posts, campaigns, festivals, offers, and brand activities; ensure timely approvals and publishing.

Social Media Management

Manage day-to-day operations of social media platforms such as Instagram, Facebook, LinkedIn, and other relevant channels, ensuring consistency and quality.

Community Engagement

Monitor and respond to comments, DMs, mentions, and reviews promptly to build a strong and positive online community.

Coordination with Creative & Marketing Teams

Work closely with designers, videographers, influencers, and marketing teams to plan, produce, and execute content and campaigns effectively.

Trend Monitoring & Execution

Stay updated with social media trends, viral formats, audio, hashtags, and platform updates, and creatively adapt them for the brand.

Performance Tracking & Analytics

Track reach, engagement, follower growth, and content performance; prepare regular reports and suggest data-driven improvements.

Campaign & Promotion Support

Support digital marketing campaigns, store launches, festive promotions, influencer collaborations, and brand activations.

Brand Reputation Management

Ensure all communication reflects the brand's tone and values; handle feedback or negative comments professionally and escalate when required.

Basic Paid Promotion Coordination

Assist with boosting posts, coordinating paid ads, and supporting performance marketing activities.

Documentation & Reporting

Maintain records of content, calendars, approvals, creatives, and performance reports for smooth workflow and future reference.

Job Type: Full-time

Pay: ₹10,026.38 - ₹15,000.00 per month

Application Question(s):

What is your current monthly in-hand salary? Are you active on social media? What is your current location?
Work Location: In person