Job Description

Public Relations & Media Outreach

Plan, develop, and execute proactive media strategies to secure positive coverage in

print, broadcast, and digital news platforms

. Draft compelling

press releases, feature stories, event briefs

, and

op-ed articles

tailored to various media formats. Cultivate and maintain a strong network of journalists, editors, and media agencies. Organize media interactions, interviews, and press events; manage media kits and talking points. Monitor press coverage, generate media reports, and analyze PR outcomes.

Influencer Marketing

Identify and onboard a mix of macro, micro, and community influencers aligned with the organization's mission. Develop end-to-end influencer campaigns, from briefing and creative ideation to execution and analytics. Negotiate deliverables and timelines while ensuring brand and message alignment. Track influencer performance metrics including reach, engagement, conversions, and earned media value.

Owned Media & Content Management

Manage content strategy for

owned platforms

: organizational website, blog, newsletter, and social media handles. Collaborate with design and content teams to develop thought leadership, campaign content, impact stories, and donor visibility assets. Ensure all owned media reflects brand tone, SEO best practices, and strategic goals.

Social Media Marketing & Paid Campaigns

Assist in planning and executing paid and organic campaigns across Meta (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms. Optimize content for engagement, impressions, lead generation, and brand recall. Monitor and report on key social metrics: CTR, CPL, CPC, engagement rates, follower growth, etc. Support campaign calendar development and thematic alignment with field initiatives and national/international observances.

Community Engagement & Digital Storytelling

Build community trust by amplifying authentic stories of transformation from field teams, volunteers, alumni, and beneficiaries. Drive interaction and visibility through real-time engagement, comments, replies, and user-generated content. Align messaging with audience segments: rural youth, urban donors, CSR partners, government officials, and media.

Candidate Requirements

2-3 years of hands-on experience in

PR, influencer relations, and digital communications

(agency or NGO background preferred). Excellent written and verbal communication skills in English (knowledge of Hindi or regional languages is a plus). Strong media network across traditional and digital outlets. Proficiency in tools such as

Meta Ads Manager, Google Analytics, Canva, Mailchimp, WordPress, Hootsuite/Buffer

, etc. Ability to multi-task across campaigns, audiences, and content formats with attention to detail and deadlines. Familiarity with social development, skilling, education, or livelihood sectors is desirable.
Job Type: Full-time

Pay: ?25,384.66 - ?50,645.52 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

Are you comfortable for Bandra location? How many years of experience you have as a social media executive?
Work Location: In person