Job Description

Roles and Responsibilities for a Social Media Executive: Content Creation:

• Assist in shoots, engaging & visually appealing content for various social media platforms, such as Facebook, Instagram, LinkedIn, Youtube or others.

Content Scheduling:

• Use social media management tools to schedule posts in advance for optimal times and consistency.

Audience Research:

• Conduct research to better understand the target audience, their interests, and behaviors to tailor content accordingly.

Hashtag Research:

• Identify relevant hashtags to increase the reach and discoverability of social media posts.

Analytics and Reporting:

• Track key performance metrics (e.g., likes, shares, comments, followers) and provide regular reports to evaluate the success of social media campaigns.

Trend Analysis:

• Stay updated on industry and social media trends to adapt content strategies accordingly.

Content Strategy:

• Collaborate with the marketing team to develop and implement a social media content strategy that aligns with overall marketing goals.

Visual Design:

• Create or adapt visuals (images, graphics, videos) to complement social media posts and maintain a consistent brand image.

Paid Social Media Advertising:

• Assist in creating and managing paid advertising campaigns on social media platforms, including setting budgets and targeting options.

Influencer Outreach:

• Identify and engage with relevant influencers or brand ambassadors to collaborate on promotional activities and share with the manager for further processes.

Feedback Collection:

• Gather feedback from the audience and provide insights to improve social media content and strategy.

Learning and Adaptation:

• Keep up-to-date with changes in social media algorithms and platform features, and adapt strategies accordingly.

Competitor Analysis:

• Monitor the social media activity of competitors to identify opportunities and trends in the industry.

Content Calendar:

• Maintain a content calendar to plan and organize social media posts and campaigns in advance.

Collaboration:

• Work closely with other team members, such as graphic designers, copywriters, and managers, to ensure cohesive branding and messaging.

Testing and Experimentation:

• Experiment with different types of content (e.g., videos, infographics, polls) to gauge audience preferences and optimize engagement.

Social Listening:

• Monitor social media channels for mentions of the company or brand and address any issues or opportunities that arise.

Education and Training:

• Continuously learn about social media best practices and attend relevant training sessions or webinars to improve skills.

Job Type: Full-time Salary: Up to \xe2\x82\xb9300,000.00 per year Schedule:

• Day shift

Education:

• Bachelor\'s (Preferred)

Experience:

• Social media marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Ability to Commute:

• Chandigarh, Chandigarh (Required)

Ability to Relocate:

• Chandigarh, Chandigarh: Relocate before starting work (Required)

Work Location: In person Speak with the employer
+91 8728827814