Creating brand awareness by developing engaging, creative and innovative content for regular posting, which enlighten audiences and promote brand-focused messages.
Structuring behavioural aspect of potential customers.
Set and achieve account targets.
Ability to meet deadlines.
Regularly monitoring the competitor social media sites and creating analysis report.
Tracking relevant social media influencers for various brands to enhance overall brand reputation and to extend the reach through influencer channels
Keep up to date with any social media trends.
Provide a social media performance report for the clients.
Train/assist social media team members.
Planning of marketing strategies to help drive traffic, engagement & Leads.
Responding to any mentions over social media.
Creating and promoting company blogs.
Audits and analyses social media presence, including digital advertising costs and returns.
Assist with the general day to day administrative tasks.
Excellent knowledge of research requirements for social media strategy.
Assigning creatives, videos and coordinating with the creative team.
Coordination with other team members and departments to develop social media timelines that coincide with ad-campaigns, product releases and other brand messages.
Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
Maintaining a secure database of all login credentials.
Exploring the potential value of social media sites that are not yet in our list.
Discussing and reporting the daily, pending and completed tasks to your reporting head.
Proactively identifying and providing recommendations on the performance of the content and their engagement.
Key Roles and Responsibilities
Optimizing content for publication across various social media sites.
Design Creative Social Media plans, that will help increase followers, likes and also keep the users engaged on Facebook, Instagram, LinkedIn.
Keep a track on social media key stats, recent hashtags and mentions.
Social Media Channel optimization and audit.
Planning the content for different brands.
Excellent ability to manage multiple projects and prioritize them.
In depth understanding of various social media platforms and their algorithm changes.
Overcome the challenges like insufficient website traffic, declining customer retention, slow sales, weak brand awareness and so on.
Working proactively with passion and patience, creative thinking and strategic mind to be smooth in this particular role.
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
Oversee all aspects of social media marketing, communication and engagement.
Lead productive brainstorms that bring out the teammates’ best ideas.
Editing, writing, consulting, communication and presentation skills.
To understand which metrics is crucial and relevant to a particular business.
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