Job Description

You will own company's social voice--growing and engaging our global audience across studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific
handles. Success means deeper fan loyalty, stronger publisher & client relationships, and measurable business impact.
Key Responsibilities:
Strategy & Planning--Build monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set KPIs and growth targets.
Content Creation - Ideate, script, and publish platform-native posts (short-form video, carousels, threads, memes, and dev diaries). Brief designers, capture in-engine clips, and write punchy copy that mirrors each brand's tone.
Community Management - Monitor and moderate Discord, Reddit, X, Steam forums, and comment threads; surface feedback to dev & art teams and close the loop with players.
Relationship Building--Proactively engage fans, influencers, media, publishers, and platforms, reps, and B2B prospects; arrange key beat placements and creator collabs.
Outreach & Growth--Run targeted follow/DM campaigns from game handles, especially on X, to studios, gamers, and ecosystem partners; execute paid social and UGC contests when needed.
Analytics & Reporting--Track reach, engagement, sentiment, CAC, and conversion; present actionable insights and iterate weekly.
Trend Scouting--Spot emerging channels (Threads, Kick, etc.) and timely memes; recommend first-mover experiments.
Must-Have Qualifications:

• 2-3 yrs owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, any other industry where you are facing consumers/users related to products or services)
• Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics.
• Excellent written English.
• Hands-on with at least one social suite (Hootsuite, Sprout, or Buffer) plus Canva.
• Familiarity with Steamworks back-end, Discord mod tools, and paid social dashboards.

• Prior success launching Web3/NFT communities or XR titles.
• Influencer roster or press contacts in horror, racing, or indie game niches.
• Basic graphic or moon design skills, or comfort using generative AI tools for ideation.

• Follower & engagement growth (MoM & YoY) per channel
• Community response me & sentiment score
• Lead/partner inquiries sourced via social
• Campaign CTR, cost-per-view, and conversion to wish-lists or demo sign-ups
• Discord MAU and retention rates