Job Description

About Us:
Paytm is India\'s leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida, Uttar Pradesh. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price and Discovery Capital.


About the team:
The social media team is responsible for the overall image of Paytm. Key elements of this team is to identify and draft suitable media plans for each vertical of paytm. The media approach and plan should be in line with business objectives and goals.


Expectations/Requirements:
1. Prior exposure on working on a 360-degree social media outreach.
2. Should have previously worked on end-to-end management ofcampaigns/events on various social media platforms including Twitter, LinkedIn, Instagram, and others.
3. Set specific objectives and report on ROI.
4. Stay up-to-date with current technologies and trends in social media, design tools and applications.
5. Execute multivariate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics.
6. Planning & managing postings and tracking growth post analytics
7. Attain key performance indicators like improving user-experience, managing traffic, regular uploading of content etc.
8. Plan, execute and run digital campaigns to increase brand awareness.


Superpowers/Skills that will help you succeed in this role:
1. Minimum 3 years of experience in managing/creating social media campaigns.(3-7 years)
2. Prior exposure to performing research on social media discussions/ trends about the company & industry
3. Ability to create a campaign, execute, optimize and deliver a campaign on various social media platforms like Twitter, LinkedIn, Instagram etc.
4. Expertise on tools like Excel and Powerpoint (for campaign analysis)
5. Knowledge of SEO and google analytics.


Education:
Graduate or Postgraduate/ MBA


Why join us:
A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals


Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants \xe2\x80\x93 and we are committed to it. India\xe2\x80\x99s largest digital lending story is brewing here. It\xe2\x80\x99s your opportunity to be a part of the story!