Job Description

The Site Head / Sales Head will be responsible for end-to-end site sales management, team leadership, marketing execution, revenue growth, and compliance. The role requires strong leadership, deep understanding of real estate sales, RERA regulations, and both digital and traditional marketing channels.
Key Responsibilities:
1. Sales & Revenue Management:

• Plan and achieve sales targets as per management guidelines
• Forecast sales, track pipeline, and ensure timely closures
• Handle high-value negotiations and critical client interactions
• Manage pricing strategies, offers, schemes, and inventory planning
• Ensure maximum conversion of walk-ins, site visits, and channel partner leads.

2. Team Leadership & Site Management:

• Recruit, train, and manage a sales team of 10-15 members
• Allocate leads, monitor performance, and ensure productivity
• Conduct daily huddles, weekly reviews, and performance evaluations
• Set KPIs and discipline standards for the sales team
• Ensure smooth day-to-day site operations and discipline

3. Marketing & Lead Generation:

• Plan and execute online marketing campaigns (portals, social media, Google leads)
• Oversee offline marketing activities (hoardings, events, ads)
• Coordinate with digital agencies, creative teams, and vendors
• Analyse campaign performance and optimize cost-per-lead
• Manage branding, site visibility, and promotional material

4. Channel Partner & Broker Management:

• Build and manage a strong network of channel partners and brokers
• Organize CP meets, site visits, and incentive programs
• Ensure proper follow-ups, closures, and payout coordination
• Maintain healthy relationships to drive consistent business

5. Customer Experience & CRM:

• Ensure excellent customer experience from inquiry to possession
• Oversee site visit quality, presentations, and follow-ups
• Handle escalations, complaints, and post-booking coordination
• Work closely with CRM, legal, and accounts teams

6. RERA & Compliance:

• Ensure full compliance with RERA rules, disclosures, and documentation
• Guide the sales team on correct communication and legal commitments
• Ensure all marketing content aligns with RERA norms
• Coordinate with legal teams for agreements and registrations

7. Reporting & Management Coordination:

• Prepare and present daily, weekly, and monthly MIS reports
• Track lead sources, conversions, inventory status, and revenue
• Provide market intelligence, competitor analysis, and pricing feedback
• Align site strategies with senior management goals

8. Market & Business Development:

• Study market trends, competitor projects, and customer preferences
• Suggest new sales strategies, product positioning, and launch plans
• Support new project launches and pre-launch activities
• Identify opportunities to improve sales velocity and brand visibility

Required Skills & Qualifications:

• 7+ years of real estate sales experience
• Proven team handling experience (10-15 members)
• Strong knowledge of RERA regulations
• Excellent communication, negotiation & leadership skills
• Hands-on experience in online & offline marketing
• Strong analytical and reporting skills

Skills Required