Job Description

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency\'s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit .

Companies that have come to rely on Merkle\'s passion and expertise to drive results including many household names such as: GEICO, Dell, Microsoft, Google, AARP, Kimberly-Clark, Under Armour, Nespresso, and American Heart Association. We are proud of the industry position we have earned, with Advertising Age\'s Agency Report 2015 rankings in the following categories:

World\'s Largest Agency Companies - Merkle ranks number 23, moving up one spot.

Top US Agencies of All Disciplines - Merkle ranks 20, up two spots and is the largest independent agency in digital, CRM/data and search.

World\'s Largest CRM/Direct Marketing Networks - Merkle ranks 10, and is the fastest growing.

Largest US Search Marketing Agencies - Merkle ranks 4, and is one of the fastest-growing search agencies in the country.

Largest US Health Care Agency Networks - Merkle ranks 15, and is the third fastest-growing health agency overall.

The largest independent agency in all three key areas for marketers: Digital, CRM/Data & Search.

Merkle is constantly evolving its value proposition and expanding its core competencies in anticipation of marketplace changes. The company has experienced a compound annual growth rate of 25% over the past 25 years, with 2014 revenue of $382 million. With more than 2,900 employees, the privately held corporation is headquartered in Columbia, Maryland and has offices in Boston, Bend, OR, Charlottesville, VA, Chicago, Denver, Hagerstown, MD, King of Prussia, PA, Little Rock, Minneapolis, Montvale, NJ, New York City, Philadelphia, Pittsburgh, San Francisco, Seattle, London, United Kingdom, and Shanghai and Nanjing, China.



:

• Implement various elements of a client\'s content marketing strategy as instructed by Project Managers

• Optimize current copy on a client\'s website (page titles, meta descriptions, h1s, alts, anchor text, etc.)

• Plan and execute on-page optimization strategies to improve SEO visibility for our clients

• Create a SEO strategy to improve crawlability of our client\'s sites

• Write new SEO-friendly copy for pages on a client\'s website

• Be involved in blog writing and posting

• Participate in client calls during campaign kick-off and as necessary thereafter

• Research trending topics within a variety of industries

Qualifications

At least 3 to 5 years years of experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing

• Excellent verbal and written communication skills

• A working knowledge of SEO and how it applies to content marketing

• Basic knowledge of HTML

• Creativity & resourcefulness

• Extreme attention to detail

• The ability to multitask and adhere to deadlines

• Flexibility to evolve strategies quickly & effectively

Must have skills -

• Excellent communication skills
• SEO experience in MNC / International clients

Dentsu International