Job Description

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI. For this position, it is essential to be up-to-date with new improvements in the educational field and marketing trends. Ultimately, you should be able to expand our companys digital footprint and brand awareness. Responsibilities Design content marketing strategies and set short-term goals Undertake content marketing initiatives to achieve business targets Collaborate with design and writing teams to produce high-quality content Edit, proofread, and improve the content Optimize content considering SEO and Google Analytics Analyse web traffic metrics Share content through various channels, ensuring a strong web presence Receive customer feedback and generate ideas to increase customer engagement. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyse competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Requirements And Skills Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Experience with bid management tools (e.g., Marin) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field Proven work experience as a Content marketing manager Proficiency in MS Office and WordPress or other Content Management Software Understanding of web publishing requirements The editorial mindset with an ability to predict audience preferences Hands-on experience with SEO and web traffic metrics Expertise in social media platforms Project management skills and attention to detail Excellent communication and writing skills in English BSc degree in Marketing, Journalism, or a relevant field

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