Job Description

• Develops strategy increase website visibility, leads that can pass on to Sales team
• Closely work with content, sales and marcom team to bring new ideas, innovation for lead generation approach
• Should have knowledge of media buying and planning related activities, can connect with industry bloggers and pitch informative content on their platforms.
• Raising brand awareness and online presence through digital marketing projects and campaigns
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Should have idea of promoting content on various platforms and channels
• Must be aware with buyer persona identification and how to find intent based search terms for buyers
• Should have hands with on-page and off-page SEO techniques
• Local SEO strategy should be added advantage
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Should have experience on Paid marketing channels such as Google adwords, Bing adcenter, Linkedin Advertisement
• Should be able to do suggest proper landing page strategy, create A / B test of landing pages and come up with action plan
• Should be able to handle client calls and internal calls with teams

Job Features Job Category Non Technical

Gateway Group