Job Description

Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services through digital channels. Their main goal is to increase brand awareness, drive traffic to the company's website, generate leads, and ultimately boost sales.

Responsibilities

1. Strategy Development:

? Create and execute comprehensive digital marketing strategies aligned with business goals.

? Identify trends and insights, and optimize spend and performance based on data.

2. Content Marketing:

? Oversee content creation (blogs, videos, infographics) and distribution.

? Ensure content is optimized for SEO and audience engagement.

3. SEO and SEM:

? Improve organic search rankings through keyword research, link-building, and technical SEO.

? Manage pay-per-click (PPC) campaigns for search engines.

4. Social Media Management:

? Develop and manage the company's social media profiles and presence.

? Engage with followers and monitor trends across platforms like LinkedIn, Facebook, Instagram, and Twitter.

5. Analytics and Reporting:

? Use tools like Google Analytics, HubSpot, and others to track performance.

? Prepare and present regular reports on campaign effectiveness and ROI.

6. Team Leadership and Coordination:

? Lead and mentor junior marketers or coordinate with agencies and freelancers.

? Collaborate with sales, product, and other departments to align marketing efforts.

7. Budget Management:

? Allocate and manage the marketing budget across various digital platforms.

? Ensure cost-efficiency and effectiveness of campaigns.

Required skills and qualifications

? Strong understanding of current digital marketing tools and strategies.

Job Types: Full-time, Permanent, Fresher

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Experience:

SEO EXPERT: 1 year (Preferred)
Work Location: In person