Job brief We are looking for an SEO expert to manage all search engine optimisation. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyse data and results, identify trends and insights Track, report, and analyse website analytics Optimise copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimisation Research and implement search engine optimisation recommendations Research and analyse competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills Proven SEO experience In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Working experience of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO
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