Job Description

Lead secondary sales, technical marketing, and customer engagement across Tamil Nadu. The role demands deep industry expertise, strong relationship-building skills, and the ability to expand market presence through data-driven decision-making and impactful field initiatives.

• Set ambitious secondary sales targets across Coimbatore, Tiruppur, Erode, and Nilgiris. Craft region-specific demand plans and guide the team to deliver measurable results.
• Train and lead technical and marketing teams, build strong customer and influencer relationships, and manage a high-performing team of managers and executives.
• Identify growth zones, leverage influencer networks, run impactful campaigns, and drive market expansion, customer acquisition, and high-value opportunities efficiently.
• Host events like Mason and Engineer Meets to enhance brand visibility and loyalty, and use CRM insights to strengthen relationships, track conversions, and drive data-led decisions.

Civil Engineers with 20+ yrs experience in technical sales in building materialsProven exp. in achieving sales targets with strong client network in Tamil Nadu
The ideal candidate brings 20+ years of experience in secondary sales support and technical services within the building materials industry, preferably with steel products. Has led large regional teams and consistently delivered growth. Holds a B.E./B.Tech in Civil Engineering and preferably an MBA in Marketing or Business Management. Strong technical acumen, and relationship-building skills are essential. Must be in mid-career stage.
Our client is a leading integrated steel manufacturer in India, producing TMT steel bars across varied specifications from multiple state-of-the-art plants. Every batch is certified by globally recognized quality agencies. With strong growth underway, the company focuses on innovation, operational excellence, and sustainable manufacturing.

• Lead technical services and secondary sales for a high-impact region in a reputed steel manufacturer.
• Opportunity to shape market strategy, build influential relationships, and drive business growth in a competitive industry.

Skills Required