Senior Specialist, Social Publishing

Year    Bangalore, Karnataka, India

Job Description

We\'re looking for a skilled social media specialist who is passionate about promoting and protecting the brand of one of the world\xe2\x80\x99s most recognisable financial institutions.

The Social Media team, part of the Digital Transformation function, is responsible for paid social media campaigns, organic publishing and monitoring, and social strategy and governance. The Senior Specialist, Social Media will join a global team of social publishers who manage organic social media publishing and monitoring for LSEG.

This role will help to build, manage and support LSEG\xe2\x80\x99s official social media presence, working closely with colleagues across Corporate Affairs and Marketing (CAM) and the wider business. Aligned to EMEA business hours, this role will provide best-in-class social publishing, community management and reporting expertise aligned to LSEG\xe2\x80\x99s social media strategy.

Knowledge & skills

  • Scheduling and publishing to a range of social media channels (e.g. LinkedIn, Instagram, Twitter, YouTube, etc.) using native platforms and third-party tools.
  • Social media governance and guidance/training.
  • Community management, including response processes.
  • Employee advocacy, including managing appropriate tools.
  • Crisis management, including escalation processes.
  • Content best practice across multiple platforms.
  • Social media listening and analysis.
  • Social media metrics, benchmarks and report creation.
  • Understanding of social media, marketing and communications fundamentals, including how social media tactics connect to marketing strategy and commercial objectives.
  • Excellent professional communications skills, including written and spoken English and presenting to stakeholders.
  • Experience working with large, complex organisations with multiple brands/sub-brands.
  • Experience within the B2B, financial sector or regulated industries is preferred.
Key responsibilities
  • Publishing organic content to social media channels as part of a 24-hour content cycle (EMEA hours).
  • Managing stakeholder requests, including providing specific regional EMEA support.
  • Setting KPIs and reporting on results.
  • Monitoring and managing social media comments.
  • Creation of employee guides and best practice.
  • Managing social media tools (becoming team expert).
  • Identifying areas of opportunity within the team, processes and operations.
  • Supporting and contributing to LSEG\xe2\x80\x99s social media governance framework.
  • Contributing to the overall success of the Social Media team through individual effort, peer collaboration and supporting the Manager, Social Publishing and wider Social Media leadership team.
  • Proactive approach to professional learning and development in support of career growth.
  • Comfortable working within a global team spread across multiple time zones.
  • Lead and contribute to relevant projects in line with role.
  • Professional, confident communicator who is used to working with multiple stakeholders/in a regulated, fast-paced social media environment.
At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities. Our open culture is central to how we deliver our purpose \xe2\x80\x93 driving financial stability, empowering economies and enabling customers to create sustainable growth \xe2\x80\x93 in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone\xe2\x80\x99s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants\' and employees\' religious practices and beliefs, as well as any mental health or physical disability needs.

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Job Detail

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    Full Time
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  • Job Location
    Bangalore, Karnataka, India
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