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SENIOR SPECIALIST Search Engine Optimization (SEO) - EM

SENIOR SPECIALIST Search Engine Optimization (SEO) - EM

• General Purpose

As a Senior Specialist SEO at adidas you are part of the EM SEO team that constantly drive the implementation of new tools and best practices. You contribute to the provision of best-in-class services around your SEO. Your analysis thus drives the traffic to the e-com adidas website.

• Key Responsibilities

Scope: Accountable for specific SEO. deliverables or services

• SEO Operations

• Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities.
• Knowledge of keyword research, identify relevant keywords for the multilingual websites.
• Have experience with SEO leading industry tools, such as Google Search Console, Adobe Analytics, Ahrefs, SEMrush, screamingfrog etc.
• Strong understanding of the SEO technical audits and web-based programming (HTML)
• Perform regular audits to identify and address technical audits to enhance website performance.

• Traffic Analysis
• Measure results of traffic generation activities. Utilize the implementation of the global reporting framework to evaluate dimensions such as awareness, engagement and purchasing behavior.
• Optimize SEO and gather insights about adidas brand awareness and ecommerce performance.
• Prepare and share your findings with stakeholders across the organization in the form of channel forecasts and business cases.
• Implement new opportunities to drive growth through traffic optimization.

• Collaboration & Consulting
• Be able to explain the impact of traffic on business objectives.
• Work with brand marketing teams in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication.
• Work cross-functionally with Paid Traffic, DBC and Brand eCom teams to create synergies, address opportunities and drive revenue.
• Build on quantitative analysis to develop insights for the communication with stakeholders.
• 3rd party agency management: liaison with the agency to articulate the business requirement and execute SEO activities.
• Key Relationships:

• Brand Marketing
• Web Analytics
• Consumer Experience
• Market Retail/DTC Partners
• Regional eCom counterparts
• Key cities teams in your market
• Newsrooms in your market

• Requirements

• Education & Professional Experience

• University degree in the field of Business or equivalent
• 3+ years of experience in traffic generation, in-house or at a leading traffic agency.
• Advanced experience with digital marketing in a brand environment
• Experience in eCommerce environment
• Experience in leading a team is a plus

• Soft-Skills

• Very good communication & skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Leadership skills are a plus
• Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
• Creative and energetic team player who has a passion for traffic generation

• Hard-Skills

• Advanced experience with traffic analytics tools
• Advanced experience with reporting tools
• Advanced project management skills, experience handling accounts.
• Fluent English, both verbally and written

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: SENIOR SPECIALIST Search Engine Optimization (SEO) - EM

Brand: adidas

Location: Gurgaon

TEAM: Digital

State: HR

Country/Region: IN

Contract Type: Full time

Number: 502502

Date: Feb 23, 2024

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