Job Description

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The Role: Digital Marketing Specialist, Search Engine Optimization

Grade (relevant for internal applicants only): 9

The Location: Ahmadabad, India

The Team: The Market Intelligence Digital Team is responsible for maintaining and improving the MI marketing website at , and its Search Engine Optimization (SEO) rankings and strategy.

The Impact: In this role you will have meaningful impact on the goals of our website, including providing a consistent brand and UX across enterprise digital properties, increasing our brand awareness, and generating leads. This position plays a key role in updating the website with new content and making SEO improvements to help us achieve these goals.

What's in it for you:

• Work with a team at the forefront of enabling the marketing team's go-to-market strategies.
• Use your website skills in creative ways to produce web page formats or functionality to best support campaign or business goals.
• Shape our SEO strategy by actively monitoring results, and by providing recommendations for SERP improvements.- what is this?

Responsibilities:

• Create new web pages for solutions, campaigns, or thought leadership content using the enterprise CMS platform Crownpeak. Also make edits to existing web pages.
• Review requests for website work in our workflow management tool, Workfront, for completeness and execute assigned work in accordance with assigned priorities and deadlines.
• Communicate with requestor from the marketing team to clarify any questions about the request or to obtain missing information or content.
• Become proficient in the Crownpeak CMS to properly manage, create, and edit website files.
• Assist with User Acceptance Testing (UAT) on completed user stories for new functionality or bug fixes and provide feedback in the development management tool Azure.
• Assist with running standard reports for website performance analysis.
• Conduct fundamental SEO activities: keyword research/ranking/gap analysis, competitive site/SERP analysis, sitewide audits, crawl analysis, and improve site health.
• Develop and implement link building strategy.
• Collaborate with various marketing teams to provide SEO recommendations for their segments.
• Research and analyze competitor organic and paid strategies to inform content strategy for the content marketing and social media teams.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Analyze website traffic data and provide monthly/quarterly/annual reports on search performance.
• Monitor the latest algorithm updates, news, and industry trends.

What We're Looking For:

Basic Qualifications:

• B.S. or M.S. in computer science, information systems, math, business, or engineering
• Able to manage deadline-oriented work in a fast-paced environment proficiently and expeditiously.
• 1-3 years of experience working with building or maintaining websites or digital content.
• Familiarity with CMS platforms to create and maintain website content.
• Proven and in-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, SEMRush, Ahrefs, Adobe Analytics).
• Experience and working knowledge of Wordpress, HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Familiar with the latest trends and best practices in SEO and SEM.
• Strong writing and communication skills (presentational, active listening, ability to build consensus, and support across functions and at all levels).
• Strong communications skills and interpersonal skills to interact with internal clients via chat, email, or Teams (English).

Preferred Qualifications:

• Experience with project management and/or time tracking tools such as Basecamp, Wrike, Workfront or TimeCamp
• Helpful to know some basic HTML or CSS coding to troubleshoot formatting issues in Crownpeak temples.
• Familiarity with Google Analytics or Google Data Studio.

About Company Statement:

S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important-some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/marketintelligence.

EOE Statement:

S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.



Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)

Job ID: 274150
Posted On: 2022-10-19
Location: Ahmedabad, Gujarat, India