Job Description

Job Purpose:
The position is that of frontline sales personnel who would primarily be responsible for driving sales through channel partners for Asian Paints Bath division. This role also involves demand generation through selling to project customers and engaging with influencers like architects and contractors in the defined geographical area.


Primary Responsibilities:

• Deriving Sales from distributor, direct dealer and sub-dealers basis budgeted annual targets and plans

• Scheme communication to target dealers, direct dealers and distributors.

• New product launch - pitching to distributor/direct dealer and sub-dealer.

• Monitor Outstanding amounts for distributors and direct dealers. Ensuring recovery of OS and keeping OD under control.

• Engaging with influencers like plumbing contractors and architects.

• Selling to builders, govt sector, house owners and other projects as it is a significant section of the market

• Market analysis and competitor study for identifying new sub dealers/direct dealers and distributors. Guide dealer through first phase through initiatives like in-shop selling, expansion/customisation of product range and the right display at counters, etc.

• Monitoring and Analysing new dealer performance to assess which among new dealers/ sub-dealers can be elevated to regular scheme dealers.

• Organizing meets - plumber meets, sub-dealer meets, direct dealer meets and distributor meets.

• Assist sub-dealer/direct dealer and distributor in complaint resolution either directly or through technician. Customer Complaints are resolved through coordination with customer care team and technical team within defined SLA

• Maintenance of data on stock availability at distributors to cater to stock shortage of sub-dealers. Monitoring and replenishment of stocks in coordination with Supply Chain Team (for distributors and direct dealers) and distributors (for sub-dealers).

• Follow-up on billing and fulfillment of orders in the system

• Evaluating the branding potential at identified counters and subsequently providing of display board and panels to maximize visibility.

• Graduate Degree in any stream (BA/B.Com/BBA/BBM/BMS)

• Graduation must be through a full time course

• Candidates with MBA/PGDM in Sales and Marketing

• Applicants with an Engineering background (B.Tech/B.E) may be considered with MBA